What Is the Brand’ History and Was It Always a Brand?

Q1 what is the brand’ history and was it always a brand?

Brand history of BMW and it was always a brand

Founded in 1910s, BMW began to manufacture aircraft engine. In the beginning, BMW devoted to the aircraft engine development and production. headquarter in Munich, BMW represent Germany's most exquisite engine technology.

In 1920s, BMW manufactured the fist motorcycle, the new technology of the motorcycle shocked the world (Atwal, & Williams, 2009). In later 1920s, BMW acquired the Essenauer car plant and began to produce vehicles (Bräunl, 2009). From then on, the company manufactured a lot of cars and released to the market, these products has stimulated a strong feeling and desire of people .the company became a famous car manufacturer with great reputation. After 1950s,BMW laid great emphasis on the manufacture of engine and cars.

BMW Group owns BMW, Rolls Royce and MINI three brands, which occupy the market top luxury cars and high-end small cars .As for today. BMW is a most important car manufacture with great market share globally. The business of BMW has expanded to more than 100 countries all over the world (Wilson, Tsui, & Barrett, 1994). There are many products series for the brand, two-seat roof sports car and 3,5,7,8 series cars are the main series in the market. currently ,The BMW Group owns 23 manufacturing plants and assembly plants in 15 countries, with sales team and 4S store around the world.

As it is well-known by us, BMW was always a brand.

Q2 Is it a brand’s of past, present, or future?

BMW is a brand of past, present and future

Brand of pass

As a aircraft parts manufacturer , BMW regenerated twice between 1914-18 and 1939-45 world war . in the past, BMW manufacture aircraft parts, motorcycle, and most importantly cars. In the past, BMW has always been dedicate to manufacture the most exquisite equipment with advanced technology. BMW cars has always been the love of people around the world.

BMW Model-brand of today

Recently, the third BMW 3-series vehicle left Germany's manufacturing plant. The BMW has been the company's best seller for more than 40 years. BMW already has more than 13 million vehicles making the model. The BMW manufacturing facility in Munich, Germany, can produce more than 950 such vehicles in less than two days. In Germany, South Africa and China, other BMW factories have become so popular that they have begun making cars for the series. The BMW 3-series began production in 1975.It has been BMW's