What Makes Strong Brands

A brand is the identity of a company, product or service. The best practices to build a successful brand may differ from products to products, or industry to industry. However, successful brands share some key factors as follows:

Firstly, successful brands have a clear vision that is communicated and understood by customers. The major strengths of Apple are the strong brand awareness and product leadership. The company consistently delivers innovative, exciting new products that generate whole experience and raise customer interest. The inspiring vision and product innovation has led to strong brand loyalty for Apple.

Secondly, good brands have a clear set of values and deliver a strong positive message to their customers that customers buy into. This shows the attitude of the brand to the consumers; what they can expect from the products or services, what they can trust and how it will achieve their wants and needs. It helps customers decide whether they want to buy the products or services. Nosh Food Market and Ecostore brands create demand by reflecting the brand's values their target audience can relate to, who are looking for quality products that strike a chord in what they firmly believe in; environment, health, organic and locally owned. They sustain their credibility by increasing customers' trust and brand loyalty.

Thirdly, successful brand consistently deliver promised services and products. Successful brands ensure their promise is achievable and reflects customer expectations. A consistent customer experience with the brand, that successfully delivers its promise, is vital to build and reinforce trust and brand loyalty. Delighted customers spread positive word of mouth about the brand, and will be enthusiastic about the company's latest products or services.

In addition, leading brands maintain their relevance to its customers and able to create an enduring and emotional connection with them. A brand resonates