What Marketing Activities Made McDonald’s So Successful?

What Marketing Activities Made McDonald’s So Successful?

After Ray Kroc bought the McDonald’s company from Mac and Dick McDonald, he had full reign over the company and just about everything having to do with the business. One of his most important and immediate actions as the company head was marketing. One thing he noticed and realized was that Mcdonald’s was growing and knew that he would have to target children to get entire families at McDonald’s. Kroc created Donald McDonald, a clown(later called Ronald McDonald) to be the friendly face of the company. This would count as a type of promotion, as eventually the clown was on billboards and even today is almost a giveaway symbol beside the golden arches. Ronald McDonald brought in more customers because kids liked the clown and were fascinated by him. Since kids wanted McDonalds, the parents had to take them and would probably be getting things for themselves there which would ultimately make Ray Kroc and McDonald’s a lot of money.

Another way Ray Kroc used marketing to make his company even more successful than it already was, was by trying to integrate McDonald’s products and other groups of people like Catholics for example. He noticed that Catholics didn’t eat meat on Fridays but still wanted their money and wanted as many customers as possible. Kroc wanted to make his customers as satisfied as possible and so he came up with “The Hula Burger” which was essentially a burger without any meat, which was replaced with a pineapple slice. Although Ray Kroc soon noticed that this product was only popular at some locations, he allowed the individual franchise owners to come up with new products that people in their area would like and purchase. This lead to the creation of the “Filet-O-Fish” by one franchise, which is now on almost all McDonald’s menus. By allowing each franchise to create new products it brought in more business because