What Strategy Is?

What strategy is ?- “Strategy is along term direction of an organisation.”(exploring strategy text and cases ninth edition) Strategy gives a focus to the company as in what way the management on the company should focus. In order to choose the right strategy for a company it is important to know what the company is good at as in products, services way, what are their competitors doing. What do their customers want as well as that it is important for a company to understand the culture they are in.

The purpose of this project is to analyse the strategic management of Iradio. Gain an understanding on what the company is focused on and its purpose. The factors that the company was looking at, their target market, competitors and environment. I radio is and interesting company to look at as it provides a service which is hard to sell, it is hard to standout and be different as a radio company.

The pestel analysis.

Social culture-

• Iradio stands out from other radio stations with their sense of humour. They provide great amusement shows, but are they always ethical? The late shows as cracked I often involves topics that are very inappropriate, there is cursing involved and even though it is a late show which starts at 8.50 pm a lot of teenagers are still up and probably listening to their radio. As they are aimed from ages 15 topics like sex and porn (show recorded on the 11.11.2014) shouldn’t be allowed on radio it is very unethical from their point of view regarding the age group they are aiming at.

Technological-

• Iradio was the first radio station that was set up originally with a 100% digital technology. All the equipment that Iradio is using is up to date. Another great example of being the best at technology is their website it has a great layout and is very easily set up.

Strategic Group Competitors

Strategic group competitors helps the company to identify the main competitors that the business has and an outline of what their company strategy might be.

The main competitor for Iradio at the moment is Rte pulse they have very similar shows, which makes it hard for the consumer to choose between the two of the radio stations. Iradio and Rte both have shows that play music for 60 minutes nonstop which means no advertisement and no talking just music played.

The main advantage that iradio has over rte is their succesfull shows, because the shows are so amusing, entertaining and memorable people remember and talk about them. This makes iradio stand out from its competitors by finding a way to appeal to the customer.

Key success factors

In our opinion there key success factor is their amazingly talented team. Each of their team members are very young and attractive. The broadcasters always keep the listener interested and amused. Their teams that have attended our college on different events always looks very well which helps the brand of the company to look good.

So far their strategy has been working very successful as they have developed greatly over the number of years. The number of listeners for their radio is increasing more and more everyday, their brand is very well established and well known in the region the company is set.