What Was Most Critical in Ge's Ability to Appoint Jeff Immelt as Ceo of one of the World's Most Complex Companies ?

Vision Statement: To bring tomorrow’s cutting edge technology to consumers in the simplest and easiest ways possible.

Purpose Statement: To bring you the tools to make life simple.

Value and Expected Norms

Our team is what makes this Apple advertising section a success. We are committed to the Apple Company’s vision. According to Susan Heathfield, author of the article, “Build A Strategic Framework: Mission Statement, Vision, Values ...Strategy and Vision Statements (2010),” “A vision is a statement about what your organization wants to become. It should resonate with all members of the organization and help them feel proud, excited, motivated, and part of something much bigger than themselves.” We are providing customers with cutting edge choices of technology to simplify their lives, provided by professionals who care about the needs of their customers and our company. Ad Xpress encourages our employees to think outside the box, by giving them the latitude to express themselves in an open and respectful forum. Quality, respect, innovation, and accountability are the key values to the success of our company. Quality: We want to bring a product the greatest possible success by reaching our target audience with a commitment to excellence and dedication to operation success. We stand strongly behind our products because we know that they are the best possible quality for our customers. Our products are a representation of how we value our customers. Respect: Trusting and treating each other with certain appreciation of one another’s contributions and trusting the choices that are decided upon. We also encourage our employees to be open minded and to give each other the consideration we would want for ourselves. We don’t ever want our employees to second guess themselves: the ideas that they have may be the one that sells the products. Our employees should always approach any situation with a positive outlook; negativity will not be condoned. Innovation: It’s about taking the ideas and knowledge of our employees and turning them into advances in our customer’s lives. Innovation is about taking a problem and being able to solve it in a simple but yet effective manner. Thinking outside the box is what makes our unit a leader. Accountability: We want our people to have ownership of their section responsible for producing outcomes. With this ownership, there is a level or responsibility and circumstance associated with it. We encourage our employees to have a piece of the pie in the ownership process. The more cohesive team we are and taking part in, helps bring forth the best possible outcome, bettering our company function.

Team Initiatives and Roles

Marketing, communication, economic, and societal are the roles of advertising. The marketing role focuses on