Wing and a Prayer Case Study

Table of Contents

Introduction

Situation Analysis

Data Analysis

Break Even

Possible Income

Key Issues

Alternatives

Full time Job

Student Loan

Evaluative Criteria

Recommendations

Action Plan

Appendix I

Appendix II

Works Cited

________________

Wing and a Prayer Case Study

Introduction

Making money for university can be a difficult task when you have limited months in the summer. Stefan and Zach have big dreams and even bigger expectations of their bungee jumping idea. We are here to take a deeper look into their business venture as well as come up with some alternatives they may want to consider. We will look at the benefits, costs, problems, and key issues they may come across in order to be successful.

First we will look into an analysis of their bungee jumping plan.

Situation Analysis

Any business opportunity should be analyzed by assessing both the internal and external environmental factors. We need to take a look at the bungee jumping business’s strengths, weaknesses, opportunities and threats (SWOT). The table below shows a SWOT analysis for the bungee jumping business.

Table-1

SWOT Analysis

Strengths

Weaknesses

* Finished Bungee jump training course

* Experience in the Entertainment Business

* Experience with crane operations

* Outstanding safety

* Has a creative partner

* Without spotlight, forced to operate only 30 min after sunset and 30 min before sunset

* Little demand at the beginning of the week.

* Owners are young and may have trouble getting all necessary documents together

Opportunities