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In order to structure the report, follow the structure below. The following structure is just a guideline. You must include additional points based on the article above article. However, the report MUST address the following questions.

Part 1. Analysis of Strategy

Use the framework provided in page 51 titled "The five major elements of strategy" in the above article. In your analysis provide a comprehensive analysis of the following

1. Arenas: Where was the company active?

a. What are the product/service sectors of the company? How much revenue/sales is generated from each sector? etc. Why is this company focused on these products/ services?

b. How much revenue is generated from each geographical region? Why this is the case?

2. Vehicles: How did the company get there?

a. How many joint ventures, licensing/franchising?

b. In which country are these joint ventures and franchising?

c. What is the revenues from joint ventures and internal development?

d. Why joint ventures or licensing in certain countries not in other?

3. Differentiators: How did the company win (succeed) in the market place?

a. How does it gets customers?

i. Brand?

ii. Price?

iii. Customization?

4. Staging: What was the speed and sequence of the moves made by the company?

a. What was the speed of national/international expansion? Fast/slow?

b. Why did it enter a particular set of countries or diversified to a new product/ line first