Yahoo Finance & Its Competitive Landscape
Autor: Max Tang • October 21, 2015 • Case Study • 2,828 Words (12 Pages) • 969 Views
Management Assignment #1
Industry Description of Financial News
Yahoo Finance & Its Competitive landscape
Max Jizhou Tang
Laurence Hébert
Chloé Vanasse
Bishop’s University
MANAGEMENT THEORY AND PRACTICE
(BMG 112)
Professor Denise Fortier
October 21, 2015
Executive Summary
About the industry:
- Newsreaders increase in proportion as age increases
- An overwhelming proportion (47%) of readers use the Internet as their main source to access news due to 24/7 and convenient access
- The majority readers of financial news have business related occupations and/or high level of education.
- Mobile Internet advertisement spending in 2014 was more than 42% of all digital advertisement expenditure, and over 12.6% of total media advertisement revenue
- Industry values simplicity & accessibility because:
- newsreader spend an averaged of 16.3 minutes per day on reading news
- to attract people with non-business related occupations
- 26% of readers are willing to pay for news
- Increase number of readers on mobile phone due to increase in its size,
- Decrease on all other E-readers
- Over 16% increase on smartphone owners over the next 4 years
Yahoo Finance overview
- High accessibility to people who have non-business related occupations
- No.1 site favoured by high income Republicans 18 or older
- Adcash.com, Taboola, Outbrain, Paid Referrals, Avazu are our main advertisers
- Portfolio tools, videos, stock research and message board are highly appreciated
VS. Competitions
- Website’s meta-description is lacking
- Lack shareability
- News are not as up to date as the competitors’
- Dominant in backlinks
- Dominant in number of visitors
- Short visits
- Lack on social media traffics
- Too many advertisements on mobile app
- Advertisement misplacement on mobile app
Introduction
Today, Yahoo! is a brand name with international recognition. Over the years, our company progressed to expand its subsidiaries in the field of news, Email, finance, maps, sports, etc… Yahoo!, by responding their users’ needs, has been delivering high-quality customer service and is continuing to do so . In effect, Yahoo Finance has been the most visited financial news and research website in the United States since January 2008, today with more than 154 million monthly visitors. To continue to be the best in our field, we will re-examine the characteristic of financial news and the recent changes. Follow by, we will look at the current status of Yahoo Finance, then our strengths and weaknesses against our competitors.
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