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Youth Prefernce over Mobile Brands

Autor:   •  July 10, 2016  •  Research Paper  •  4,270 Words (18 Pages)  •  789 Views

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A Report on

Youth Preference Over Mobile Brands

                                             [pic 1]

BBA+MBA(2012-2016)

 

SUBMITTED TO:                                                                     SUBMITTED BY:

DEEPA KAPOOR                                                                             ROHIT SHAH-29

                                                                                                          MAYANK TAYAL-30    

                                                                                                          ARUN SIRARI-31    

Certificate

This is to certify that Rohit, Mayank and Arun, students of Amity School of Business has completed our project on the topic of Brand preference over mobile phones under the supervision and guidance of Deepa Kapoor member of Amity School of Business.

To best of our knowledge the report is original and has not been copied or submitted anywhere else. It is an independent work of us.

       DEEPA KAPOOR

ACKNOWLEDGEMENT

When we embark this project, it appeared to us as difficult task. Slowly as we progressed we did realized that we was not alone after all.

We wish to express our humble gratitude to our director Dr. Himanshu of Amity School of Business and faculty guide who have extended their kind help, guidance and suggestion without which it could not have been possible for us to complete this project.

Our sincere thanks to all our faculty members and friends for offerings us all kinds of support and help in preparing this project.

Our heart goes out to our parents who bear with us all the trouble we caused them during my entire study.

                                                                                                                 Rohit Shah-29

                                                                                                                 Mayank tayal-30

                                                                                                                 Arun Sirari-31

Preface

The project gives an insight of the mobile sector. It basically helps understanding the brand preference of students with regard to mobile brands. It helps us to know what are the basis on which people chooses a particular brand when he/she purchases a new handset.

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