Yum Dumpling’. What Simply ’yum Dumpling’’ Is? ‘’yum Dumpling

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Table of Contents

INTRODUCTION        2

Concept idea        2

Concept development        2

Test marketing        3

Corporate objective        3

MARKETING MIX OF Yum Dumpling        4

SWOT ANALYSIS OF’ yum dumpling’        4

PESTLE Analysis        5

Marketing Objectives for New Product        8

Cost and pricing analysis        9

INTRODUCTION

We are launching this product below the logo of ’Yum dumpling’. What simply ’yum dumpling’’ is? ‘’yum dumpling’’ is type of food that appears to be everywhere, is the crammed pocket, or dumpling. It’s a comfort meals that can be made with either the handiest or fanciest substances, and every tradition has its very own style and flavor so that you can revel in.

Concept idea

Our product ‘’Yum dumpling’ is inspired from traditional samosa. Samosa could be very common satisfaction in Pakistan and in addition to in India. People of sub-continent are consuming samosas for a completely long time with stuffed aloo (potato) and sabzi (vegetable).

Concept development

Now we are introducing a new type of dumpling as a way to meet our client’s traditional taste with new innovations. And we can also study that humans are actually trying new things in particular in delights they're very optimistic and they seek for a brand new taste. There’s a fashion going on in our market that humans strive new things and clients themselves communicate it with every different, so there’s a high fact that people will be satisfied and that they’ll love our new ideas. Also this product is going to be decently priced in order that majority can have enough money it much like ‘samosa’.

Consumer insights & testing prototype

The concept is now delivered to the target market. A variety of unique clients from the city were selected to test the concept. Information become furnished to them to be able to assist them visualize the product. It became surveyed with the help of questions from each aspects. We opted to recognize what the consumer feels about the idea. Does the product fulfill our client’s need or want? Will they surely buy it while it’s released?

 And luckily they agreed with our new progressive idea of fusion of conventional flavor with new modern-day tastes. So we got a green sign from the goal market. Their remarks helped us to broaden the idea further.