A Deadly Sin, Which Is Promoted by Social Media

Lukanina Veronika

EAP 1851

03.25.17

Research Proposal

A deadly sin, which is promoted by social media

According to the data provided by the University of Gothenburg, eating has been seen like social activity through the history of relationship between people and food. One of the most prominent social actions is the “food boom” in social networks. There are a lot of representatives of this community and they are heavily divided along different lines. The name of the most popular group is “Millennials” or the “foodie generation”. According to the research conducted by the Center for Culinary Development, they are globally oriented generation. The “Foodie generation” has a good salary, a broader range of interpersonal relationship and is well-traveled. This generation is concerned with healthy food options and its nutritional value. They also want to know where the ingredients come from.  They are looking for new opportunities of eating experience such as extreme taste or the surprising aspects of food design. According to statistics, 52% of Millennials aged 21-32 years are more happy going to a food festival rather than a music festival, 72% of Millennias aged 20-25 years have posted a photo of food than something else on social media. The problem is that obsession with this cult is starting to affect people’s judgment. It has become very easy to post on Instagram or Facebook. Individuals are able to post pictures of what they are cooking, eating, and era able to see what other are doing in the kitchen. The two pillars of this content are health food as a lifestyle and beautiful junk food. These areas follow each other and the same time was increasingly intertwined. Public hysteria about being on trend results in their psychological and physical injuries. All of these problems lead to the anorexia and bulimia or obesity.

Social media has a great influence on human consciousness. For example, let imagine a young girl aged 19-22 years who is sitting at home and scrolling through Instagram photos. The first photo with junk food in the Internet raises the feeling of hunger. The next photograph illustrates the fit woman with a bowl of healthy food. These two completely different phenomenon present diverse approach to young generation. This results in misleading and misunderstanding what is good and right.

Nowadays, people recieve information from internet sources and network platforms. However, I am going to make a further research to check various sources to get the full picture of my topic. Moreover, I have a wealth of experience dealing with both healthy food and the influence that social media has on people, and have many examples of young generation that were badly affected by Internet sources. I am confident that the synthesis of diverse approches and my personal experience will make a creditable ground for innovative and contemporary results.