Aviation Swot Analysis
Autor: andrey • March 8, 2011 • Case Study • 550 Words (3 Pages) • 2,817 Views
Swot analysis
Strengths
-Differentiation based on value, service, and price
-Universal appeal to wide variety of customers
-Established and highly-recognizable brand image
-Innovative features that distinquish the company name
-Talented management team
-Strong, well-designed organizational structure
Weaknesses
-Some underdeveloped channels
-Underdeveloped distribution system
-Marketing primarily focused on London market
-Ineffective utilization of alliances and partnerships
Opportunities
-Increased tourism with the improvement of the economy
-Alliances and mergers
-Airline growth post-recovery because of the trimming of the airlines since 2000
-Latin America as a low-terror, high growth potential market
-280 airports within Europe Threats
-Terrorism leading to decreased tourism and confidence in the airlines
-Health problems
-Regulation problem for airlines aiming to merge or grow
-On-going supply surplus resulting in maintained low revenues
-Internet booking allowing greater price transparency
-Improved telecommunications decreasing business travel
-No major carriers dominating Intra-EU aviation market
-Germany, Spain, and France
-Asian market expectation
It is the mission of Malaysia Airlines System Berhad, as a corporation, to provide a transport service that ranks among the best in terms of safety, comfort and punctuality; distinguished and loved for its personal touch and warmth. It aims to set new world standards continually with their enhanced in-flight services,
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