Business Plan Essay

Business plan

                            Andria 13204217

Aron13204115

Jerry13204309

Pikens13204401

Table of contents

Executive Summary…………………………..4

Highlights

Objectives

Mission Statement

Description of Business……………………….4

Company Ownership/Legal Entity

Location

Interior

Hours of Operation

Products and Services

Suppliers

Manufacturing

Management

Financial Management

Marketing………………………………………5

Market Summary

Market Analysis

Market Segmentation

Competition

Pricing

Advertising and Promotion

Strategy and Implementation

Appendix……………………………….….8

Start-Up Expenses

Cash flow Forecast

Income projection statement

Profit and loss statement

Sales Forecast

Break-Even Analysis

Miscellaneous Documents

List of referencing………………………………15

Executive Summary

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Highlights

Objectives

1. Profits increasing steadily over 3 years
2. High quality product, satisfactory service
3. To be more competitive in the market

Mission Statement

1. Our mission is to be Tianjin’ most customer centric company.
2. We are focus on high quality products and public relations.
3. Make the company operate and cooperate smoothly, provide good service to consumers.

Description of Business

Company Ownership/Legal Entity

Our business open as a partnership .The business type is manufacturing. We have production certificate ,sales certificate and security over the process .This is a new independent business.

Location

Tianjin Teda Dongting lu

Hours of Operation

Monday to Saturday at 9:00am-17:00pm

Products and Services

1. We have total quality management during the producing process, there is quality assurance of products. Our products can be operated for 3 years
2. We offer after-sale service .we are also have response of staff members to special requests or questions.

Suppliers

1. Get adequate raw materials from suppliers to produce smoothly and pay suppliers money on time.
2. Make financial arrangements well, give suppliers 5% extra discounts to arouse their positivity.

Manufacturing        

1. We only manufacture fans. Our fans can be folded easily and controlled in a long distance by phone Bluetooth.
2. We produce fans in flow lines.
3. We sell products directly to the public.
4. We transport them by lorries.

Management

1. Every partner puts into 25% capital into business.
2. Evaluating business profitability is vital to achieve break even point. We generate more sales ,raise prices and lower costs when necessary

Financial Management

1. There are different kinds of equipments as table. We account  956,000 on start up expenses
2. We expect the future inflows are more than outflows of money over year, there are steady increase of selling

Marketing

Market summary

There is a large fans market in China. In summer holiday ,many Chinese people stay at home to relax and enjoy themselves. The market has shown strong growth over the past 30 years and it will continue to grow in the foreseeable future. There have Thus we see an opportunity in the marketplace to sell fans which will meet the needs of a large section of this growing market.