Fallacies Case

Exposure to alcohol advertising is an everyday event. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal.

Alcohol is the most commonly used drug in the United States. It is also one of the most heavily advertised products in the United Sates. Skyy Vodka is one of the most popular alcohol companies and its advertisements are featured in many magazines and are always spread many times throughout the magazine. The marketing for this product is very effective in its approach considering it uses sex appeal. In May 2007 the photograph was published it was taken by Lachapelle, and it's called "The Antagonist." The photograph advertises for Skyy Vodka. Skyy Vodka has always been maybe the most sexually suggestive advertiser of its type. Its ads typically contain a thin, young, and beautiful woman in tight clothing with some kind of sexual power over the male she attracted. The ads are not shy to appeal to sex and often promote the sexual benefits of drinking Skyy Vodka.

The scene of the ad takes place at night in a high sky rise apartment in some thriving and beautiful city. In the apartment, the drapes are for now pushed aside while a woman, maybe in her 20s, stands with a leg on each side of a man, with an indescribable age because we cannot see him, sitting in a 60s style chair with only his legs and forearm visible. The man holds a martini and the woman holds a drink mixer while looking into the hidden face of the mystery man. The man is wearing a business suit and the woman wears a little black dress paired with dotted black heels. Both the male and female are Caucasian. In the left foreground is the picture of the product, a Skyy Vodka bottle sitting next to a martini on a table. While the advertisement for Skyy Vodka titled "The Antagonist"