Keurig Business Model Write-Up

Keurig Business Model Write-Up

Key Partners: The main partner for Keurig has been Green Mountain Coffee Roasters, who Keurig was originally partnered with and is now a subsidiary of. GMRC made the first coffee to be put in the K-Cups and thus have been there from the beginning. Keurig also has partnerships with other coffee companies like Starbucks who are licensed to sell their coffee in K-Cups, and major retailers across the world.

Key Activities: Keurig has an effective supply chain, which allows them to provide many different types of coffee and get them packaged into the K-Cups. They also have a great research and development part of the business that allowed for the K-Cup technology in the first place and continues to come up with new ways to give customers the best coffee experience from their own home.

Value Propositions: The K-Cup is very easy to use, saves the consumer time, and allows them to enjoy a variety of different coffees in a very convenient package.

Customer Relationships: The Keurig website had step-by-step directions for pretty much everything you could want to know about Keurig products, and also had a number on the website which shows the dedication to customer service.

Customer Segments: Keurig has products that target all households as well as another line of products for offices and restaurants.

Key Resources: Some of Keurig’s most important resources are their various patents, which protect the K-Cup technology and allow for them to charge licensing fees to other companies. The production facilities comprise another key resource of Keurig which allow them to stay ahead on all their products.

Channels: Keurig products are available directly to the end consumer online, as well as being available in