Marketing for Non-Profits

Introduction:

As mentioned before, people are spending more and more time on the internet whether it be at home or on mobile devices. We live in a fast paced world, one chalk full of technology that is constantly making old mediums of communication obsolete. As these technological changes occur, our industry must adapt with them. The fact of the matter is, nonprofits must tailor marketing strategies to the online crowd. That doesn’t mean eliminate our other campaigns, but our focus needs to be geared toward increasing our image online. The quickest and most efficient manner to maximize our online footprint is through social media outlets such as Twitter, Facebook, Pinterest, etc. Hundreds of nonprofits have already begun using these resources to inform the public about their missions and shed light on how donations can be put to use.

This focus on social media has introduced a need for the combination of data and a story all in one, which can also be digested quickly. Infographics fill this need. Infographics are a translation of data or knowledge that is presented in graphic visual form and presents a message both quickly and clearly. Infographics have been rising in popularity over the past few years, and that is in direct correlation with the heavy influx of information sharing going on through social media sites. In just over two years, infographic search volumes have increased by over 800% using Google. That fact of the matter is, infographics are concise, eye-popping, and quickly digestible marketing tools that can easily portray the vision Water Wells for the World has in helping jumpstart economies across the globe.

Previous Approaches:

Our methods of fundraising in the past have consisted of direct mail campaigns, dinner benefits, email campaigns, and call centers taking donations over the phone. While these methods are useful and have funded us for over 20 years, it is time to move forward and expand our approach. All of these fundraising ventures have a large commitment of time and money. They just are not efficient. While I don’t think they should be eliminated, I do believe that they should be tweaked and updated to supplement a heavier focus online. The key in all this is to develop a set of infographics that can be used in all facets of our marketing plan. The next sections will get into how exactly that can be best achieved.

Infographics:

What is an infographic?

This really is the only way to explain what exactly an infographic entails. I have put this report together to showcase the fact that these infographics would be preferred over black on white type and much easier digested, so it would be hypocritical to explain them with black and white.

The truth is that most people are visual learners, so it makes sense to cater to them. The information