McDonald's Case

CHAPTER 1

INTRODUCTION

In the past few years, the Turkish Republic of Northern Cyprus witnessed a significant increase in the exterior and

interior investments causing a rapid growth of its service and manufacturing sectors. This increase affected sectors

such as tourism, real estate and construction, and higher education. As a consequence, this increase caused the local

population to be more stable and steadily increasing, and attracted more foreigners to stay in North Cyprus as

tourists, business men and women, students, or even as labor force. This change in the society's structure and size

consequently had to change the structure of the market, whereby the market now has to stand-up to the new levels

of demand.

In order to cope with the market changes, this project will be concerned with the study and analysis that will be

done by the project group to construct a McDonald's Restaurant and cafe shop in Gazimagusa city.

This topic was chosen basically because of the lack of such facilities in the city of Famagusta which is noticeably

increasing in population, thus increasing in size and high demand of fast food since the city is full of students and

the high demand for a quick good meals. So, it was found suitable to construct a McDonald's service facility that will

be able to serve the increasing number of population in the city, and take place in the food services field. This facility

is