Onion Model

Onion Model

The Onion model states that each layer of onion is a function of the layer beneath it i.e. value is a function of self concept, beliefs is a function of values and so on. According to this model, a person's overt behavior, which represents a person's visible behavioral traits are a result of his drives. These drives explain the reason for a particular behavior of a person and could be either rational (logical) or emotional. These drives are forms as a result of a person's perception. Perceptions basically define how people look at various situations and scenarios and interpret them. These perceptions in turn are affected by a person's attitude. Attitudes represent an individual's degree of like or dislike for something. Attitudes are generally positive or negative views of a person, place, thing or event which a person develops as a result of his beliefs. Beliefs are the relationships that people assume to exist between two things or one thing and a characteristic of it. A person's belief is formed because of the values that a person holds. Values are assumptions about what is and what ought to be that expresses preference in a positive or a negative way. Self concept are a person's psychographs about himself and are the basis for formation of a person's values.

"We have focused on our core competencies to ensure that we are amongst the lowest cost producers of all our products. This has been done by vertical integration and intelligent manufacturing. All our products have core linkage from the very basic natural resource - we manufacture optical fibers from naturally occurring silicon ore and we manufacture aluminum conductors from basic aluminum.

Our continuous focus is on achieving value addition from one form to another by expending minimum resources in terms of energy or chemicals. This helps reduce cost and pollution