Pringle Analysis

Pringle was established by Robert Pringle in 1815 and later sold to Fang Brothers knitting Ltd base in Hong Kong (fashionmodeldirectory, 2011). It is one of the world’s leading brand that makes product out of raw wool. Pringle of Scotland is a luxury knitwear that also manufacturer and importer. They have different stores located in London as the heart of the Business plan and some retailers in different countries in Asia, US and Europe. It was founded in Scotland where the production and manufacturing is located but due to high cost of material the operation in Hawick was closed in 2008 and started outsourcing to lower wage countries such as china. They have started producing and selling underwear, socks and hosiery but they have been producing cashmere in late 1870. Its trademark the argyle pattern was designed by Otto Wiesz, which later become popular to several celebrities. In 1980s and 1990s after Faldo and Colon Montgomery became the ambassador of the brand Pringles of Scotland was sponsored by them. Their presence helps Pringle to become increasingly popular in football world and keep high reputation.

Now, Pringles (knitwear,2010) has become one of the leading brands of menswear, women swear and accessories. While Pringle update their products most frequently, they concentrated on enhance their leading fashion retailer position in EU countries, and in the world wide.They have also opened retail store in different countries and flagship store here in the UK.

Pringle of Scotland is a leading brand in the knitwear industry. Having its operation move to different countries around the world makes them more competitive brand in the industry. Although they are not dominating the market but their presence is still a threat to other companies.That is why it will be difficult for new entrants to enter in the same industry as Pringle of Scotland and other existing company are highly competitive.