Spectrum Brands Inc Case Study

Problem Statement

Spectrum Brands Inc. has made a number of acquisitions with aim of diversifying and expanding brand portfolio. The biggest challenge that faces the company at the moment is how to establish an effective functional national sales force from the diverse teams from the acquired companies.

Situation Analysis

Background

Spectrum Brands Inc., is a global company which means that the survival of the company depends a lot on the strategies it adopts to create competitive position in the market. The company in recent past has made a number of acquisitions. As a result of the changes, the company has gradually become the leading supplier of consumer batteries, lawn and garden care products, specialty pet supplies, and shaving and grooming products.

Objectives

Objectives of the company are reflected in the need for diversification and expansion of product brand portfolio. This means that sales and marketing strategy remains relevant and critical to the company in order to achieve this. Due to acquisitions that the company has made, it can be stated that the objectives of the company include;

1. Maintain the business growth momentum for company’s individual brands

2. Create, nurture, and maintain quality customer relationships

3. To seal loopholes in the sales and marketing strategy that competitors can utilize to beat the company

4. To establish an effective and efficient national sales force team that capitalizes on the synergies across the various businesses.

SWOT Analysis

Strengths

• Numerous acquisitions that have expanded the market base

• Experienced human capital from the acquisitions

• Diversified market product brands

• Efficient distribution globally with brands available through the top world’s 25 retailers

• Access of one million stores in different countries in the world Opportunities

• Opportunity to penetrate and grow into market potentials that acquired companies controlled

• Strong growth opportunities in consumer brand markets such as shaving and grooming products markets, lawn and garden market, and specialty pet supply market

Weaknesses

• Inability to merge workforce (sales teams) from the acquired companies into one strong and efficient synergy

• Absence of strong relationships with retailers