The Importance of Branding and Promotion to Retail Channels

Identify the importance of branding and promotion to retail channels

We are all aware that a brand or image is to represent I product that customers can be connected with by just looking at the brand.

Branding is an image which is marketed so that it is recognized by the public and identified with a particular product where there is different kind of companies which are selling the same product for example two companies selling the same product e.g. jacket whereas one is cheaper than the other because of the brand name. It’s more likely that the branded one is going to be bought as a lot of people know the brand is more likely to be taken because of the popularity of the brand. A branded product is obviously creating an emotional attachment towards the product and many companies are well known to this so they tend to promote new brands to catch the audience attention as there is big competition out such as companies like apple curry’s they both specialize in technology such laptops and computers but as apple is well known for its top brand and their quality of their products so people tend to go to apple instead of curry’s just because apple is more familiar towards the public. Benefits of successful branding could lead the company with increase of sales means a strong brand influences with the buying decision of customers meaning the achievement of good branding which then builds customers loyalty.

Reviewing companies logos Morrison stood out from the rest of them as there logo has been changed several times throughout the year which include their slogan “more reason to shop at Morrison’s “which is now strive into be “the food specialist for everyone” this sort of change was made to increase sales and keep up with the competition with the other three competitors Tesco’s, asda and Sainsbury’s

Promotion is carried out using many ways for example making leaflets