Value in Marketing: Towards Sociocultural Perspectives

Group Assignment

On

Value in marketing: Towards sociocultural perspectives

Submitted by;

Bhupendra Singh (18534630)
Zafar Iqbal (18044133)
Sapanpreet Kaur Sandhu (18538257)

Arun Kumar Gade (18368083)

Gurvinder Kaur Sandhu (18386661)

Submitted to;
Dr. Menuka Jayaratne

Table of Content

1. Introduction                                                                                3

2. Conception of Values                                                                        3

1. Exchange Value
2. Perceived Value
3. Social values and value systems
4. Experimental Value
5. Identity and linking value

3. Notion of Values                                                                        4

4. Perception of Values                                                                        5

5. Value as co creation                                                                        6

6. Human value, economy and modernization                                        7

7. Conclusion                                                                                8

References                                                                                        9

1. Introduction:

This paper brings together the overview of value in marketing and sustainable value creation.

Creation of values heavily emphasized on the satisfaction of customers (Heskett et al., 1994).

Paper covers the value conceptions, notion of values, Perceptions of value and how value is created or co created by consumers and marketers.

1. Conceptions of values:

With a specific end goal to build up a more far reaching social methodology, we seek to exhibit that at the theoretical level interrelations between financial, social, and semiotic qualities structure diverse connection subordinate conceptualizations of worth.

2.1 Exchange Value: