Verizon Case

Verizon wireless makes it simple and easy to do business with Verizon customers by listening, anticipating, and responding to their needs. They value their products services and can explain them to customers. A dropped or an incomplete call is not acceptable when using Verizon wireless services. Verizon wireless provides a strong network foundation that features over 100 million semi powerful wireless connections nationwide, including more than 200 countries around the globe. Verizon gives the consumers the abilities and the power to do it all by providing them the largest high- speed wireless network in America. Verizon Wireless invests heavily in its customers, offering services and self service tools that consistently deliver satisfaction for its customers (Verizon Wireless, 2012). Most Verizon wireless consumers are influence to have Verizon as their wireless provider due to Verizon's coverage area. As the country's largest network, Verizon Wireless services over 80 million customers annually. Also, Verizon operates the nation's largest 4G LTE, most reliable 3G network and continues to work hard to provide high levels of satisfaction. However, Verizon wireless work together as a solid organization to protect the environment and gives the consumers the opportunities to do the same. Verizon customers are given the opportunity to speak with their highly trained representatives who are committed of providing world class customer service regardless of the situation (Verizon Wireless, 2012). On the flip side, there is a couple weaknesses that affect marketing in the organization. Verizon wireless failed in production and marketing of accessories such as headsets and other products, mainly because it was unable to compete with other markets that specialize in those areas. Due to the saturation in the wireless market many Verizon wireless competitors "smaller Carriers" are stepping up to the competitive pressures with better