Workers Union

To mitigate and improve the relationship between the workers union and the management of coca-cola company, Christian Brother’s investment services submitted a shareholders resolution that called for adoption of code of conduct on the bottling practices and the employee relations. This code of conduct was submitted in the year 2002 and it cited all the problems in the company suggesting standards for suppliers, bottlers and vendors (Bose, 2009). This resolution received support from the workers union in Colombia and many other countries but the coca-cola company of directors rejected the proposal.

The board justified its action by saying that the company already has enough policies addressing substantially all the concerns raised in the proposal. These actions among many others have agitated workers who feel that the company has no respect for their rights. Colombian trade union has since called for the international boycott of all coca-cola products citing intimidation, kidnapping and assassination of its workers by the paramilitaries acting on behave of the company. This move has since drastically reduced total sale of the company’s product in Colombia.

To regain the lost glory and improve the cooperative responsibility of the company, several measures have to be taken. In the first place the company needs to improve on financial performance that has dwindled every year. One effect that might have a critical influence is its relationship with the workers and distributors (Bose, 2009). Coca-cola Colombia needs to admit and be responsible of workers who lost their lives. To show solidarity and social responsibility, compensation should be made to the families killed by the militia men and the rest of the workers promised that nothing of the sort will ever happen again in future. Workers should be allowed to have free and independent union to represent them in day to day problems.

Although the company has managed