Dayton Dragons Case

This week guest speaker was a intern with the dayton Dragons. She pretty much explain all there is about the Dayton Dragons and what they are about as far as marketing strategies. She said that almost 90 percent of the time the Dayton Dragons sell out every game. They had broke the record for the most sell out games in any sports out there today with 913 games sold out. Recently she said that the portland trailblazers broke their record. She explained that the Dayton Dragons treat their interns like any other employee with the corporation. They are require to carry a notebook while there working a dragon’s game because if there is a question they couldn’t answer, they write it down in the note book and return to the customer with a solution or answer. She also talked about the VIP experiences which is , executing and asssiting with sponser events and any envents other than games at the park. As a intern with the Dayton Dragon, they also do handling and processing of all promotional materials,season ticket mailers, and special event mailers. When it comes to marketing they require to attend monthly sessions, cover various philosophier and operation and require a lot of reading. She explained the marketing tool the Dayton Dragons use which is the Acid test for promotion that require asking these five questions. Is the promotion targeted to all your fans,free frompurchasing anything from the team such as tickets,designed to specifically have your fans buy your sponsors product, create a real bridge between your fans and the sponsors, and finally can the promotion work without heavily discounting the sponsors product to the fans. This week speaker pretty musch summed up every detailed question for anyone if they wanted to do a inern there and I have no further questions this week.