Dos Equis

The most interesting man in the world is an ad campaign by the beer brand Dos Equis. In each ad a narrator talks about the accomplishments of a legend known as the most interesting man in the world. While the narrator is talking the ad shows footage of the most interesting man in the world doing incredible things. For example, the most interesting man in the world tames exotic animals, parties with royalty, and amazing athletic accomplishments. At the end of the ad you see the legend the most interesting man in the world and the final line spoken by the legend is “I don’t always drink beer, but when I do I drink Dos Equis… Stay thirsty my friends”. Through humor this ad targets a younger adult male demographic. This paper will examine the most interesting man is the world ads by using Aristotle’s appeals of Ethos, Logos, and Pathos.

First, the paper will examine Ethos. The main argument of the ad is to persuade people to by Dos Equis beer. The ad persuades people by saying the most interesting man in the world drinks Dos Equis beer, so the audience should too. Due to this Ethos is a central and critical use in the ad. For example, one of the ads says “when in Rome they do as he does” the ad plays on a common phrase to boost the credibility of the most interesting man in the world. Implying that the romans would do as he does makes the most interesting man in the world out to be a leader. Also, this ad shows that the most interesting man in the world follows no man. Another ad says “he is the life of parties he has never attended”. This ad explains that the most interesting man in the world is so popular and respected at parties even when he isn’t there. The ad also explains that the most interesting man in the world has a good reputation. By showing how well regarded the most interesting man in the world is by other people, the ads highlight his credibility. Due to this the ads make the most interesting man in the world a highly credible