Sendayu

Sendayu Tinggi product is created by madam Rozita binti Ibrahim who is thought that beautiful from the outside is insufficient and cannot satisfy the need and she also thought that the beautiful from the inside will produce the beautiful from outside that is more flawless. Madam Rozita came from Sungai Besar, Selangor. His father is a teacher at Islamic school near her house. She also the first born from 5 sibling.  Madam Rozita also gifted with 5 children from her marriage. She also wanted to become the supporter of female to come out from the shell and approach medical herb ingredient that have 1001 properties that had been used for centuries.  The company is established in 1997 and she started to expand and have another branch in the year of 1999. Cosmetic Sendayu Tinggi is analysed in detail to produce the cosmetic product that satisfy the need and want of a lot of woman.

Madam Rozita is one of the classic model that came from the poorer family and she also had go through a lot of difficulty before she become success with Sendayu Tinggi Holding that is establish by herself. She also never thought that she who is birth from a mother that only a rubber taper can become successful and become millionaire. Before she become successful she also had overcome the hardest difficulty which is she had go through one of her child death because she cannot afford to pay the cost of the treatment. She also had gone through divorce with her husband and had to raise her children. She also becomes the head of her family and she had to work in different field to support her family. One day, out of desperation she started to produce formula by using herbal and she also had to buy the herb by using her own money.

Today, she had establish and own her health formula based on traditional herbs and plant. Her hardship had paid out and the product also had become the most talked and envied in cosmetic industry. Sendayu Tinggi also had widened its branch to Brunei, Singapore and other state. In 2005, there is 2000 supplier of Sendayu Tinggi around Malaysia. There also a few supplier around Kuala Lumpur that had been recorded and gain profit around 1 million in a month. Madam Rozita also admitted that the life that she enjoying now is gain from her hardship and patient that had gone through the difficulty and obstacle before she become successful woman.