Tao Yuan Restaurant Case
Autor: Nikolai • January 12, 2014 • Essay • 651 Words (3 Pages) • 1,050 Views
Tao Yuan Restaurant is a seafood restaurant established by a group of businessmen originated from Singapore. The corporation known for exporting shark’s fin and live seafood to Singapore decided to create a business that is in the food industry as well when this business developed, they then began their Authentic Chinese Cuisine restaurant. With innovation in mind, they decided to incorporate Singaporean Cuisine to the menu and become the first high class Singaporean Restaurant.
Being set on having a world-class restaurant, they put up the restaurant at the Malate area- a place known for having an abundance of tourists. On December 16, 2008, Tao Yuan officially opened with the menu full of different unique yet authentic flavours from China and Singapore creatively put together by their Chef from Hong Kong and Singapore. With their wide array of impeccable dishes at reasonable prices, great customer service, Tao Yuan has become the place to be for foreigners, celebrities, as well as well known business tycoons.
Tao Yuan belongs to the food industry in the Philippines. Being open for over five years, Tao Yuan has made their mark in the food industry. They have been known for their authentic dishes, fine cuisine, and excellent service.
Tao Yuan is very fortunate in the industry seeing as they pioneered the entrance of high class Singaporean food in the Philippines. So because of this, they have gained customers through time and are loyal to their business as well as their products and services. They have been able to grow and develop their business over time making themselves relatively more advanced than some restaurants because Tao Yuan has been here relatively longer than other restaurants of the same cuisine. A great opportunity Tao Yuan is making use of now is that they have introduced new dishes to the menu- Aunthentic Taiwanese dishes. This is another pioneering edge for them against other restaurants because of the variety they offer to their customers who stay loyal to whatever the company comes up with.
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