Unilever in Latin American Countries

Despite the fact Unilever (Home care)'s scale may not fit into micromultinational categories, the categories supplied by Dimitratos et al (2003) can be used for the purpose of analyzing the objectives of the company when going abroad. These objectives are reveled in the company's main strategic priorities which is to have steady growth and to reach out to billions of people daily as well as maintain their position among industry leaders in the product ranges across the geographical areas

The Omo Community Laundry is a temple of cleanliness in the middle of Heliópolis, a notorious favela that is home to 150 000 of São Paulo's millions. Around 1 000 local women regularly come to the bright blue building to register for free two-hour slots to use one of the 36 washing machines. Donated by the Municipality, the laundry is fully funded by Unilever. It is run by a local community group known as UNAS. Juliana Carvalho, Omo Brand Manager, explains that the project saves users the cost of electricity and water. It is more than just a laundry, doubling as an informal community centre which provides women with a place to meet and catch up with the latest news. There is a small play area and garden for the children

after a small jellyfish that only survives in fresh, clean water. The region's Safety, Health and Environment (SHE) Coordination team brought

together people from different backgrounds and countries to produce an international team to work

on the project. Medusa fused simple management techniques with local passion to protect the environment, and demonstrated that dramatic strides can be made by taking a number of small positive steps. To make every

drop count

Water conservation is part of the company's drive to use energy, raw materials and water as efficiently as possible – known as eco-efficiency.