Advertising Importance in Our Lives

Advertising has long ago become an integral part of our lives. What once was a very rare thing nowadays is something we see everywhere and something that has become an outstanding "trade engine". To make this engine work contemporary businessmen try different kinds of advertising. The main trick is to have the advertisement in the place of a "mass concourse" of people. We all have observed how hard they try in getting our attention to the products, offering us almost impossible discounts and telling how much they care about us. This is a part of our lives and though there have been protests against it nothing seems to change. Therefore people accept it. Advertising is not about bugging us. It is in the first place about "healthy" competition, where you are offered products, evaluate the, find what is most suitable for you and buy it. So many people work nowadays that if it had not been for the advertisements they would not even now that Christmas is coming up soon. In comparison to the old ways today's most visited place or as we called it "mass concourse" of people can be found not only in movie theatres, subways or simply on the streets. The place where companies have the best chances to attract their customer and provide full detailed information about their product is the Web. "For marketers, the Web has swiftly emerged as a key new-media platform" [Thorson 10]. Being so popular among diverse classes, people of different group ages and tastes the Web became one of the most attractive places to have advertisements in. As people start spending less time outside and more time on the jobs, most of the time they are on the web, because any office has Internet-access. There is also a computer in the majority of the families. So either people are on-line in their offices or they are on-line when they return back home. This makes the Web-market very important n the development of business in the country. There are advertisements on the Web; almost every single site has commercials or references to some products. And as they are stationary there is nothing people can do than watch them all the time. These kinds of advertisements greatly increase the profit of the company. They take a great advantage from letting people shop for anything sitting in their houses and spending a minimum amount of time on it. ere is no way to any company to give it away because giving it away would mean "the beginning of the end". The Chairman-CEO of Procter& Gamble, Mr.Artzt said: "We can't be sure that ad-supported TV programming will have a future"[Thorson 9]. So as the ordinary media cannot cope with these demands the Web is there to solve any financial difficulties. It is the fastest and the most qualitative way to make your brand known all over the world. We, ourselves, do not even notice how we start liking some of them and except to see them again. A big problem that has aroused