Ba 250 - the Tire Valet

Susie Blalack

BA 250

Case Analysis

Tire Valet

        The tire valet seems like a very good idea, but the owner needs to make some adjustments to his business. One of the biggest problems that I can see is that he is spending way to much money on his marketing costs to start with, Ten thousand dollars seems like an awful large amount to put out for marketing a brand new business. Perhaps he should consider using social media sites as a free way to get his name out to the public. Or maybe he should consider putting an ad on a local radio station.

        I feel like Welch should hold up a few more months when it comes to putting out the extra cost for getting a new office building. It seems a bit premature at this point.

        Welch has a good idea with offering brake pads and rotor replacement as an added service to his business and the more he can offer his customers the better.

        Maybe Welch should consider asking his customers to fill out a survey telling him what they liked and didn’t like about his roadside services, this could help him to give the customers more of what they are looking for.

        Welch should consider holding off a bit longer on hiring another driver, it seems like he may be getting a head of himself on that being a good move for his business.

Welch should consider doing some more research about his local businesses and research more about the consumers in his area of business. Maybe he could consider running a special that would offer a discount to any that referred a friend or family member from his current customers.