Brand Popularity

LITERATURE REVIEW :

 Social media has become more popular in terms of branding. Approximately there are fifty percent people who see various types of brands through social media. And there are many companies who are investing a lot of money on social media for the advertisement of their product and also for the promotion of their product. Managers use social media in order to interact with their customers. And the consumers can show their loyalty for that particular product by commenting or liking that particular product and it clearly shows that the customer is liking that product and showing that he is committed to the product and also to the company. And in order to increase the popularity of a brand vividness is very important and also communication between the customers is also important for the popularity of a brand. And the interaction level of a brand post must be higher in order to increase the popularity of a brand (lisette, Sonja & peter, 2012).

According to Irena and Florian (2013) marketing has become the most important aspect to in which information can be easily delivered to the customers. Social networking has become popular in order for companies to advertise their product and many people are using various networking sites such as Facebook, twitter etc. for the advertisement of their product. Facebook has become the most visited web page and approximately most of the company use or prefer Facebook to advertise or promote their product and many pages have been created by the company on Facebook for the promotion of their product. This is an additional channel for the companies or we can say another marketing tool for the company to advertise or promote their product. And by also getting the customers feedback the company can meet with consumers at a particular level that what the customer wants and weather the product satisfies that customer and if that product needs some changes so that it could be made beneficial for the consumers. The paper also analyzes that how the company can influence online customer engagement. And social networking has attracted many companies so that the companies can convey their message to their potential customers and they could easily promote their product through social networking. We cannot say that traditional marketing techniques are replaced by social networking but it has become another channel of marketing a particular product and that product can be easily marketed locally and internationally all over the world through social networking channels. And through social networking the product becomes more popular and many people tend to talk about that product and that is how product gains popularity through social networking.

According to Magdalena (2016) Social networking sites are gaining a high amount of level of popularity so that it could deal with its consumers easily. If we talk about social networking Facebook is considered to be the most widely used site around the world. Approximately Facebook monthly users are over a billion people per month. Facebook was considered to be a site in which friends could interact with each other, but it has been used also a source of advertising product and also various companies are using Facebook for the promotion of their product. The study also suggests that people who are in various brand fan pages are more likely to be loyal to that particular product and also get a large amount of information about that product and majority of the company nowadays are spending more money rather on TV ads they tend to spend more on social networking sites to get their product promoted. And billions of dollars are now spend on social networking sites by various companies. The liking and commenting on that particular product would result in brand post popularity. And two things which play an important role in the popularity of a brand post that is time and content these two things are very important for brand post popularity and it also depends upon that how much many people are following that particular brand post and how much long is that brand post. The study also indicates that an experiment was done to see whether   people are more engaged towards pictures, video or text posts on social networking and mostly of the people preferred pictures and videos rather than text posts and another study also suggested that mostly of the posting are made on weekdays rather than working days. And also the interaction between the consumers is also considered to be important so that the needs of the consumer could be fulfilled.