Bus 525 - Systems Thinking on Ultimate Wireforms Strategic Goal

Systems Thinking on Ultimate Wireforms Strategic Goal

Gianna Lukcso

BUS 525: Business Strategy and Planning

Post University

Professor Ruediger Mueller

July 22, 2012

Introduction

The paper's purpose is to evaluate the interactions among the components of Ultimate's system using a Systems Thinking perspective on a Strategic Goal. First, I will define systems and systems thinking; next stating Ultimate's Vision and Mission statements is needed to provide the foundation; subsequently, I will select a Strategic Goal to help achieve Ultimate's Vision; after that, I will include relevant internal and external factors that impact the goal achievement; next, I will provide potential or possible reactions either from the external market or internal organization along with any anticipated or potential delays in the system; finally, I will disclose the possible outcomes and my recommendations to achieve the most favorable outcome. My research included text books, peer and regional reviewed journal articles.

Company Background

Ultimate Wireforms, Inc. is a subsidiary of The Ultimate Companies, Inc. and serves as the manufacturing and sales/marketing arm of quality orthodontic products. A wholly-owned and operated manufacturing facility in Brasil, Ultimate Do Brasil provides efficient production of labor-intensive products for sale through Ultimate Wireforms. R&D and engineering support are provided by Ultimate NiTi Technologies, Inc. Working closely together, Ultimate is pleased to offer high quality, innovative products with technical, design and development assistance. Ultimate's overriding principle is to put the customer first (Ultimate, n.d.)!

What is a system? What is System's Thinking?

A system is a group of interacting, interrelated, and interdependent components that form a complex and unified whole. Systems thinking is a way of conceiving and projecting an outcome of a system comprised of many elements and interactions. It's a way of understanding and pointing out relationships in system parts, rather than the parts themselves (Systems, n.d.).

Ultimate's Vision

Promising to offer the highest quality products with continued personalized service. Continuing with that vision, Ultimate has grown into a world class leader, providing the best quality, service, innovation, and support. Building its reputation on solid manufacturing processes using premium raw materials and providing personal service backed with