Busn 300

Individual Project Unit 3

By Carlos Burley

BUSN 300

Professor Cash

Certification of Authorship: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in this paper. I have also cited any sources from which I used data, ideas, words, either quoted directly or paraphrased. I certify that this paper was prepared by me especially for this course.

Student Signature: Carlos Burley

ABSTRACT

First I would like to take the opportunity to say thank you for allowing me the chance to be interviewed by your sensational marketing firm, Pratt & Buehl. I am very impressed about the agency unique way of blending star creative performers from the great consumer agencies with orchestrated business to business strategy using technical and market talent. Also, I would like to thank Morrison Agency; I love the fact that you all are a hybrid marketing communications firm. Your roots are in advertising and brand building. You call yourselves “Sales Accelerators Marketers”. Also, I would like to thank “Think Interactive, Inc” a Digital Marketing firm; I cherish the fact that your company is dedicated to using the tools of social media as your engine to drive a company’s product, brand and image through the roof. One thing is linked to another, a site to a social space, communications to fans, and actions to results. Thus bringing about a marketing harmony that can jet rockets a firm returned on investment.

INTRODUCTION

I will be discussing with you all the aspect of my experience and knowledge of the game of Marketing. I will discuss the most current sought out methods of marketing to propel your company to the next level. You will be giving the plus and minuses of low-hanging fruit, home runs and singles as related to the style of marketing.

LOW HANGING FRUIT

Low hanging fruit is a term that we have Mother Nature to thank. A fruit-bearing tree often contains branches low enough for animals and humans to reach without much effort. These lower branches are not be as ripe or attractive as the fruit on higher limbs, but it is usually more of it and easier to harvest. In short, marketers select the easiest targets with the least amount of effort. This is in most parts is frowned upon and considered lazy ass marketers. Now there is a market for it, but one must understand that it only last for a short time. In this game we need repeat customers in order to succeed. In a business or social sense, it makes sense to avoid low hanging fruit if you put a little