Conforama Information

General Overview.

Conforama is a retailer with headquarters located in Marne-La-Vallée, France and belonging to the Steinhoff Corporation Group. It has de second place in home appliances and furnishings worldwide with more than 230 stores worldwide and almost 14.000 employees sharing a common project: Bring comfort and commodities to al his clients, satisfying completely their expectations. Conforama provides a one-stop discount shopping solution for a full range of products for the home..

Conforama is Number two in home appliances and furnishings worldwide and number one in France, it provides a one-stop discount shopping solution for a full range of products for the home, including traditional and contemporary furniture, decorative items and consumer electronics and home appliances. The store sells more than 20,000 products in its 245 stores and €3.14 Billion revenue in 2005 and a €2.94 revenue for 2009.

History

In the early 1960s, Peter and Guy Sordoillet, Jean Jacques Ragageot and Moll, supported by furniture dealers in the north and a manufacturer of Bordeaux, created the "crossroads of the furniture" by testing a discount formula in the outbuildings of an old farmhouse on the outskirts Delyon. Starting with eight independent stores, in 1967, a first Conforama is open to Saint-Priest, Lyon in an industrial building of 2500 m2.

Dès 1970, Conforama dispose d'une centrale d'achat et compte 8 magasins, dont certains sont affiliés. La SIDEF Conforama Expansion (Société Internationale de Distribution et D'Equipements Familiaux), créée en 1973, entre en 1976 dans le groupe Agache-Willot. En 1985, la société financière Agache est contrôlée par le groupe Arnault. 2 ans plus tard, conforama est introduite au second marché de la Bourse de Paris. La carte privative Conforama est lancée en 1988. En 1989, Conforama rachète Stock Usine puis Mobis en 1990.

En 1991, l'enseigne ouvre son premier magasin au Portugal ; la même année, Conforama est rachetée par le groupe Pinault. En 1992, le groupe Printemps acquiert Conforama qui s'implante en Espagne, rachète son franchisé suisse (holding Gonset) et cède Mobis Expansion au groupe Vieux Chêne. La fusion Pinault-Printemps-Redoute en 1994 crée le plus grand groupe de distribution multiservices. En 1995, Conforama ouvre son deuxième magasin en Espagne. En septembre 2000, Conforama rachète 60 % d'Emmezeta, le numéro 2 italien de l'ameublement (elle détiendra 100 % de cette société en 2003).

Steinhoff International Holdings Ltd., Africa’s largest furniture maker, said it agreed to buy PPR SA’s Conforama chain for 1.207 billion euros ($1.66 billion) in cash to strengthen its position in Europe.

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