Dessert Wines

Desert wine segment is very important to the industry as it 2nd highest share in wine market after table wines and they experience significant higher profitable margins. Even during downturn in the wine industry, it has made high profit margin with products like desert wines so dessert wines are more important to Gallo and the Wine Industry as a whole. Before Gallo re-branded themselves as makers of high quality wines their most prominent wines were low quality high alcohol content products like Thunderbird and Night Train wines. These products are extremely profitable for Gallo Winery and consumers remain very loyal to these brands.Desert wine segment is very important to the industry as it 2nd highest share in wine market after table wines and they experience significant higher profitable margins. Even during downturn in the wine industry, it has made high profit margin with products like desert wines so dessert wines are more important to Gallo and the Wine Industry as a whole. Before Gallo re-branded themselves as makers of high quality wines their most prominent wines were low quality high alcohol content products like Thunderbird and Night Train wines. These products are extremely profitable for Gallo Winery and consumers remain very loyal to these brands.Desert wine segment is very important to the industry as it 2nd highest share in wine market after table wines and they experience significant higher profitable margins. Even during downturn in the wine industry, it has made high profit margin with products like desert wines so dessert wines are more important to Gallo and the Wine Industry as a whole. Before Gallo re-branded themselves as makers of high quality wines their most prominent wines were low quality high alcohol content products like Thunderbird and Night Train wines. These products are extremely profitable for Gallo Winery and consumers remain very loyal to these brands.Desert wine segment is very important to the industry as it 2nd highest share