How to Build Your Creative Confidence

Kim Fink

David Kelly:  How to build your creative confidence

http://www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence

IDEO is a design based approach company.  IDEO helps to innovate and grow and uncover latent needs, behaviors and desires and build creative cultures.  They promote design thinking, desirable from a human point of view and technologically feasible. They look at various patterns, emotionally and meaningful as well as functional.  

IDEO looks at how your operation could look in the future and helps you build a road map to get there.  They do Data Visualization, Innovation Strategy, Organizational Design, Qualitative and Quantitative Research.

I choose to watch the Video by David Kelly:  How to build your creative confidence.  

I found it very interesting as I am one of the people he discussed in the video.  I have always felt uncomfortable when anyone ever asked me to draw something or make something out of clay, or play Pictionary.  I was laughed at and made fun of when I drew something.    It affected my thoughts and self-esteem about my own personal creativity.

I found it very interesting to learn about Albert Bandura.  Albert Bandura, for those who are not familiar with him is a renowned psychologist.  Albert Bandura has made many contributions to the field of education and many fields of psychology, including social cognitive theory, therapy and personality psychology.  Social learning theory is how people learn through observing others.  One of the beliefs is it helps to organize and execute the courses of action required to manager situations.  Albert Bandura was ranked in a survey in 2002 as the fourth most-frequently cited psychologist of all times.

Albert Bandura worked with people who had phobias; he developed a kind of methodology that ended up curing people in very short amount of time.  For example in four hours he had a huge cure rate of people who had phobias of snakes.  His step-by-step process was very successful; he refers to it as “guided mastery”.

Another interesting part of the lecture was his story about Doug Dietz, a designer of large medical equipment.  He determined that 80% of all the kids who had to have an MRI needed to be sedated in order to deal with the machine.  He designed a kid friendly MRI machine and as a result the sedation rate dropped to 10%.  He turned it into an adventure for kids.