Intuit Case Study

Intuit, a company selling financial and tax solution softwares , spends nearly 20% of its net revenues on the consumer research. Consumer Research forms an integral part of the organisations development and innovation. It is through the consumer research that the company can deliver best products having the best utilities. Intuit conducted Site Visit for its researchers wherein the researchers visited the individual’s home or office to observe and learn how their products are used and how can they improve. Further, they also held Lab study sessions wherein they can display, the upcoming versions of the software, to the consumers and take their review for further improvement. During Remote Study the consumers were interviewed over the calls and were often asked to view the new design concepts. Further Intuit collaborated with Institute for Future to learn about the future trends. Thus we can see that Intuit primarily believed in personal interviewing . Personal Interviewing gives a better knowledge regarding the consumer by observing his body language , expressions etc. Also it can be seen that Intuit believed in maintaining a good consumer relationship which helped them keeping a track of the current market trends and coming up with new products or improved versions of existing products.

The case study states that Microsoft tried acquiring Intuit for $2 billion, but the Justice Department blocked the deal by regarding it as anti-competitive and the buyout collapsed. In response to the Justice Departments’ order, Microsoft announced to discontinue its product line Microsoft Money in 2009. But in my opinion nothing can go wrong with Intuit because with the Microsofts’ announcement would lead the existing Microsoft Money consumers to shift their platforms from Microsoft Money to some other platform. This results in increased hope in the Intuit about the growing consumer database. With the increased consumers Intuit will increase its market