Luminosi-Tea Case

Luminosi-TEA is an unique and innovate brand of tea that boastfully brings an extraordinary and unforgettable drinking experience to London. London has in-depth history of incorporating a general philosophy of camaraderie and entertainment in an extremely diverse fusion of many cultures and nationalities who embrace the nightlife, communal experiences as well as the most popular beverage in the UK, tea. It is on these grounds of fellowship and euphoric feeling of well-being, where Luminosi-TEA will bring this revolutionary experience to "Lighten Up".

Mission Statement:

We are a new company promoting a new experience to gain a market share in an existing Tea market

Life without Luminosi-TEA

The volatile tea market

2. Competitors Analysis:

2.a Direct Competitors

The UK market is dominated by five brands -

Tetley leads the market with 27% share,

PG Tips with about 24% share

Associated British Food (Twinings) with about 11% share

Betty & Taylors of Harrogate (Yorkshire Tea) with about 6% share

Luminosi-TEA is an unique and innovate brand of tea that boastfully brings an extraordinary and unforgettable drinking experience to London. London has in-depth history of incorporating a general philosophy of camaraderie and entertainment in an extremely diverse fusion of many cultures and nationalities who embrace the nightlife, communal experiences as well as the most popular beverage in the UK, tea. It is on these grounds of fellowship and euphoric feeling of well-being, where Luminosi-TEA will bring this revolutionary experience to "Lighten Up".

Mission Statement:

We are a new company promoting a new experience to gain a market share in