Management

London School Of Commerce

Westminster International College

MBA FOR EXECUTIVES

MODULE ASSIGNMENT:

MARKETING MANAGEMENT

Student Name:                         Sankya Bhargavi A/P Govarethinam

Student Registration Number:        0023MRMMRM0315

Module Lecturer:                         Dr. K. Dia Eddine

Module Tutor:                         Dr. Vincent

Date Submitted:                         17th September, 2015

Total Wordcount:                        4510 words

Declaration of Authenticity

I hereby declare the content of this assignment is my own original work and all the sources have been cited and paraphrased accordingly to acknowledge the actual author.

I also fully comprehend that if I have in anyway misquoted or misrepresented any materials presented here, the respective grade for this assignment can be revoked at the full discretionary of the management.

Table Of Content

Executive Summary

As insinuated by Morgan (2000), the triumph or failure of a company is profoundly dependent on various intertwined internal and external factors, and one such indispensable factor is construed as marketing management. Marketing in a nutshell can be likened to a bridge that connects a satisfied customer to the management in the quest to yield a substantially higher profit for the company (Kotler & Keller, 2012). The highly lucrative automobile industry is one fine example of an industry which requires the periodic reviewing of its marketing strategy to ensure its sustainability in its vastly volatile market share spurred by liberalization (Smitka, 1991).