Marketing

Due May 22

Action Items

1. Choose one of the three web sites you selected for the Internet Marketing Project.
2. Analyze the business model for your chosen site. What business model is your site using?
3. Identify the way(s) the site company obtains revenues. You will need to research the company's reports and other industry sources to obtain this information.
4. Identify the target customers for the web site.
5. Assess how the company (both the web site and any physical-world business components) creates value for its target customers.
6. Write a 2- to 3-page paper that reports your findings on the company. Include section headers in your paper that correspond to the information required. Include at least 2 to 3 resources besides your textbook. Your paper is to include the following sections:

1. The Company. Provide a brief description of the company and the type of business it is involved in.
2. Business Model. Describe the business model used by the company and a justification on why you believe this business model is the one being used.
3. Revenue Sources. Identify the revenue sources and the weight that is given to each revenue stream. Provide the necessary data to support your position.
4. Value Proposition. Describe the target customers and the manner in which the company (both the web site and any physical-world business components) creates value for its target customers.
5. Recommendations. Recommend additional ways the company could create value for its target customers.

1. Submit your paper to turnitin.com. Your professor will provide the necessary access information so you can upload your paper to the class assignment site.
2. Read the Originality Report you receive from turnitin.com and make any modifications as needed to your paper.