Methology Study Guide

Methology

• Research Objectives
• Secondary Research
• Primary Research

• Limitations of the Project

2.1 Research Objective

Figure 1: Aim of the report

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acknowledgement

Mr. Jacky Tang, our project supervisor, for analyzing our directions and identifying the problems. Advices given by Mr. Jacky Tang have been a great help in our project. We would like to thank for the constructive suggestions during the planning and development of this live project. His willingness of giving his time generously has been appreciated. Without his greatest encouragement for us, we cannot build the confidence to face all these difficulties.

In addition, we would also like to show our deep gratitude toward the organization,

Mekong Club, especially the chief executive officer, Mr. Mathhew Fridman, for showing us the problem of human trafficking and comments of our detail planning.

All of your passion and conviction about the care of human trafficking problem has influenced us to put all our efforts to the challenge. Thank you for the precious insights and inspirations.

Thank you for the City University of Hong Kong and Edinburgh Napier University for giving a chance to participate in the live project. It is a valuable and useful experience in the business world. We would like to show the greatest appreciation to all of you.

2.2 Secondary Research
The internet behavior and social media usage of the market help to suggest several promotion strategies. According to the Internet World Stats (2014), there are 5,329,372 internet users for Dec 31, 2013, which is 74.9% of all the population.^[1] Since the promotion approach will be mainly focused on internet.

In addition, from Hong Kong Monthly Digest of Statistics (2013), the most significant uses the internet service age group are 10-20 years old. The second high age group is 20-30 years old (19.9%). The data reflects the internet is powerful promotion media for The Sweatshop Challenges.

pestle

There are more than 3800 charity companies in Hong Kong. It shows that the charity industries are well-developed .In addition, Hong Kong citizens see charity events as their usual activities. For example, Bank of East Asia joins The Walk for Million every year.

3.1.3.2 Fast Response in Helping Others

The response rate is fast in Hong Kong when there are disasters, such as Tsunami and Earthquake in different countries. In 2004 Asian Tsunami, the total donation of Hong Kong was recorded six billions dollars in one week. It showed that Hong Kong people has a fast responese in different charity events. More related information refers to appendix 8.1.2.