Mkt 310 - Case Study

Sam Sokolowski

MKT310

Prof. Canedy

2/9/16

1. Situational Audit: (SWOT)

Strengths:

a.) Centralized and Convenient

• Access anywhere
• Only pay for what you actively use
• Automatically Updated

b.) Secure

• Can’t be lost, damaged or stolen
• Not vulnerable to viruses

c.)        Saves Costs

• No expensive IT consultants
• No large upfront fee’s

d.) Allegiances with trustworthy channels

e.) Increased Efficiency

Weaknesses:

1. Limited channel base
2. Difficulty if you want to change your strategy
3. Communicating value propositions to ISV’s
4. The Uncertainty of sustainable business model
5. Difficulty if you want to change your strategy

Opportunities:

1. Expansion

• Global Markets
• Scope increase into smaller departments of larger enterprises that’s are decentralized
• Start-up Companies

1. Build Stronger Relationships

• Independent Software Venders

1. Change Strategy to direct Markets

• Not using bank
• SMB

Threats:

1. Competition

• Branded Platforms
• Big Tech. Companies starting there own business apps using Google apps

1. Custom Platforms

• Comparable Business models to AppDirect had decided on a channel distribution strategy.

1. Identity Management

d.) Tech. Advancement

• Apps may become boring and repetitive

1. Problem Decisional Statement:

1.)                AppDirect is at a very important and crucial point for there business and needs to decide on an effective strategy to further their success. So, overall what strategy would be the best optimum decision to further their business success?

1. Heuristic Frames:

1. Bell Canada Channel Option:

AppDirect can choose to do the Bell Canada Option. This option good because it has an existing relationship and has no startup costs. It also has a large SME base. One con is its limited growth.