Research on Increasing Use of Social Media

Impact of social media on education of students in Flame University

A proposal

Presented to the

Department of Business Communication

on

August 21st,2015

In

Partial fulfillment of the requirement for the business communication course in MBA program

by

Riya Sood

Ruchika Dhoot

Jash Raval

Bhavin Patel

Anand Varma

Flame University

Pune

Executive summary

The advent of social media has changed day to day life of people in several ways. Online social websites have achieved a phenomenal global growth over the last decade, attracting much attention from researchers worldwide. Today internet is a very essential part of life assisting in various fields such as communication, to shopping, education and many more. Many people across the globe nowadays use social media tools such as Facebook, Twitter and YouTube for a wide variety of purposes ranging from entertainment, for business purposes, information gathering and more.

The impact of social websites can be good on students but if we have a closer look on the real impact of social networks. Today it is ruining the future and career of students. The social networking websites are continuously distracting students from their studies. The main focus of student should be education but unfortunately today students are emphasizing on such sites which can be a complete wastage of time.

This research will show how social media has the potential of influencing decision-making in a very short time regardless of the distance. On the basis of its influence, benefits and demerits this research is carried out in order to highlight the potentials of social media in the academic setting by collaborative learning and improve the students' academic performance. The results will show that collaborative learning when positively and significantly used with peers, teachers will impact the students’ academic performance. Social media have the possibility of enhancing student contact and are used to improve their participation in class.

Background

The social media has become one of the most important communication means in recent times. However, social networking exist so as to provide communication among people regardless of the distance, making it open to people easily share information, files and pictures and videos, create blogs and send messages, and conduct real-time conversations. These systems are referred to as social, simply because they allow communication with buddies and co-workers so easily and effectively. It also strengthens the ties between people of those systems. The favorite in the realm of internet sites are Facebook, Twitter and others. These websites and social forums are way of communication directly with other people socially and in media. They play a large and influential role decision-making in the occasions from the global world economically, politically, socially and educationally.