Shadowhawk Final Design

SHADOWHAWK

Final design style

Karen Kissel

8/25/2013

ABSTRACT

This is a revised and final Project offering for SHADOWHAWK vehicles/James Richards (founder, creator and owner). The final design style based on the client – SHADOWHAWK – needs, research and feedback obtained. Also included is the inspiration, the research and resources, the proposed slogans/tag lines, the proposed color palette, the proposed typeface, the sketches and also the 3 unique concepts.

The attached is the project proposal and as SHADOWHAWK is a new company and its vehicle is based on the premise of complex innovation merged with fundamental clarity. Consumer awareness is the main objective here and that is to be accomplished by a heavy component of a billboard on a major thoroughfare/highway and perhaps a brochure. The light component is to be SHADOWHAWK letterhead stationary/paper. A timeline and project deliverables is also included.

SHADOWHAWK was developed by James Richards, who is the President and owner of SHADOWHAWK. The cast of Hawks is as follows; The Street Hawk, The Steel Hawk, The Terra Hawk, The desert Hawk, The Armor Hawk and the Battle Hawk. Each are singularly manufactured only by request and only limited to 12 per year, ensuring complete satisfaction by the customer, as the elite selection/production process goes on the premise that SHADOWHAWK, at $1.2 million per vehicle, is custom built for you.

The same technologies are shared in each of the 6 different SHADOWHAWK super terrain vehicles: daylight cameras, active suspension, camber and caster control systems, driver activated ride height control, 46 inch wheel travel, 3/16 inch monocoque construction etc. The differences between the SHADOWHAWK Super Terrain Vehicles are their features; in one case the features along with the monocoque material. For example, there are no visual differences between the Steel Hawk and Street Hawk unless you open the engine compartment, where the monocoque material is different although there is no visual method to identify this difference. The same is true between the Terra Hawk and the Street Hawk. Unless the rear rest area of the Terra Hawk is raised, there are no visual differences between these two models.