The Role of Evaluations in Fragrance Development

The Role of Evaluations in Fragrance Development

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The Role of Evaluations in Fragrance Development

Introduction

Upon an encounter with the word “fragrance”, the most probable vision one may have is luxurious glass bottles while in reality, most consumers encounter fragrances in day to day activities such as washing dishes, doing laundry or brushing their teeth. This is due to the discovery by manufacturers that the modern consumer is drawn mostly to the emotions that fragrances invoke forming a need for many products that they consume today to have distinct scents. Making fragrance an essential determinant as far as the consumer connection with a product is concerned. A fragrance branch, functional perfumery, is a vibrant platform that influences consumer daily lives more that the designer brand fragrances (Tunnicliffe, 2011). This is mainly the top priority in the fragrance development industry consequently companies such as Colgate, Unilever and P&G among others spending ample time researching and developing fabric softeners, beauty care products, soap, and detergents among other day-to-day necessities (Dixit, 2011). On this light, scent in the functional perfumery field has a much more complicated role to play. It entails the inclusion of an unpleasant smell into a perfume structure instead of covering the unpleasant smell with a much stronger scent.

Functional perfumery despite lacking the glamour that the fine perfumery counterpart has is a very significant aspect of the modern consumer fragrance experience. Even though much is put into study and development to come up with the right fragrance that will be acceptable and appreciated in the market. This is because not every scent discovered will invoke the expected reaction making the functional perfumery a challenging area of study attributed to the restrictions of raw materials, tricky product bases, complicated client demands and the intricate IFRA policies associated with the industry (Burroughs et al., 2011). Despite these challenges and in addition tight budgets, the perfumery field experiences hard research in a bid to formulate a winning fragrance. According to Gisele Mara Silva et al. (2013), a winning fragrance is one, which once tested; studied and developed it is awarded the most appropriate scent to be used for a particular product. In other words, it is the most acceptable scent that is likely to invoke appreciation from the modern consumer hence meeting their demands fully. This means working around the restrictions that come with product perfumery to formulate give the fragrance a unique edge as compared to others. This report will mainly highlight an evaluator’s role on perfumery as well as their skills and characteristics that lead to success.