Traditional Business Plan

Traditional Business Plan

• Executive Summary

• Table of Contents, Figures and Tables

• Statement of who you are and what you are selling (Products/Services; Personal aims, vision and mission statement; Management team is there is one)

• Statement of innovative opportunity/ strategic positioning and company structure (Include your USP in here). (SWOT; PESTEL?)

• Market & Competitive Analysis

• Financials (Cash flow forecast (One year minimum); Profit and Loss Account; Balance Sheet; Some estimate of ‘break-even’) (For a 2500 proposal/plan you only need a Cash Flow Forecast, though you will get extra marks if you include other financial statements!)

• Marketing and Sales

• Operations / Logistics/Human Resources/eBusiness Strategies

• Other important information i.e. Intellectual Property

• Conclusion and Recommendations

• References

• Appendices

- 2500 words for the main body of text (Everything in bold)!

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Grading Criteria:

- The main thing we are looking for regarding your assignment (Business proposal and plan) is evidence of a reasonably unique business idea, which could be suitable for a start-up, and that it has been thought through regarding the opportunity, USP, markets, competitors and overall strategy. Plus a bit on financial planning, operations and human resources, perhaps also something on internet