Chiropractic

Chiropractic Center

Bette Smith

Bellevue University

Students: Please note that the student name, husband’s name, and chiropractic name have all been changed. The other data is the same. No changes in APA style or format have been made. This is an actual MBA paper that was submitted for credit.

Directions: in each section, critically evaluate if the student Bette is establishing herself as a serious writer in preparing the plan. Does she have enough data to support and cement arguments? Are there sound strategy recommendations? Does she provide an adequate evaluation? This exercise is meant to help you prepare a solid plan that is based on facts where serious consideration has been given to the company/organization. Please keep in mind, you can have an excellent marketing plan that does not involve a huge expenditure of cash, but you need a well devised plan of analyzing the market, providing strategies, and making recommendation on how to evaluate the plan; Good luck!

Executive Summary

         Brief overview of the firm/ Corporate History

Kyle Johnson, DC, is a 2005 graduate of XYZ College of Chiropractic. Kyle has been practicing with Chiropractic Center in Feemont, Nebraska since graduating. While he is working under a DC, he is responsible for generating and maintaining his own client base. Having a marketing plan set into place will allow Kyle to be focused on growing his clients and eventually opening his own practice.

         Introduction

Chiropractic is a health care profession that focuses on disorders of the musculoskeletal system and the nervous system. DC, or Doctors of Chiropractic (DC) use a drug-free, hands-on approach to health care when dealing with patients. Having a set marketing plan in place will allow Kyle to have a strategy in conducting business while trying to establish himself. By evaluating the area