Yg Company
Autor: Yee Jun Feng • August 12, 2017 • Business Plan • 678 Words (3 Pages) • 873 Views
Finding 1
Strength: Unique and experienced business unit.
Weakness: Many scandals.
Opportunity: Strong and stable relationship with various brands and organization
Threat: The high publicity of member merely can maintain a short period.
With unique and experienced business unit, many scandals created by their members can be handling and overcome by them with the correct and efficiency method. Thus, the impact of company can be reduced to minimum and the image of company also can guarantee in the end. The relationship with other brands and organization will no effect and more opportunity cooperate with other organization will obtain. YG company no need to worry about the high publicity of member decrease along with time, since YG have ready many platform for their artist beside in entertainment categories.
Recommendation:
YG Company can develop their company to several markets include the style of song.
“Thus, the general who knows how to vary and adapt to changing situations so as to gain advantages is one who is skillful in applying the art of war. (8.13)”
Sun Zi Art of war (ed.2003), by Chow-Hou Wee
Tong, as used here, refers to tong xiao which means knowing or understanding and jing tong which means knowing thoroughly. As explained in Note 1 at the beginning of this chapter, jiu bian cannot be translated literally as nine changes or variations. Rather, it refers to countless variations and changes.
YG entertainment sticks to the HIP-HOP style and leads the hip-hop fashion in the industry. Given YG’s unique hip hop music style and fashion taste, it has accumulated a specific group of loyal fans. YG should create more another type of album like slow cantus, sentimental songs and other beside hip-hop. With this strategic, the fans with favor with style beside the hip-hop will be attracted and increase the sales. When their strength which is unique hip-hop album is lost by other competitors, they still have another style of albums can cover the rate of sales to drop.
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