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Advertising Essay

Autor:   •  March 30, 2015  •  Business Plan  •  396 Words (2 Pages)  •  1,139 Views

Page 1 of 2
  • Advertising
  • Advertising expenses don’t show up for Flexen X in Sales Revenue
  • Did not mention Flexen X
  • Pricing
  • Was it wrong to have both products as laptops?
  • Can we change our products?
  • Changing the components/features – should we change the brand name?
  • Should we focus on just one product?
  • Point of Purchase?
  • Can we change location
  • Going to add 2 support people
  • Since competitors are currently focusing on Workhorse, can we focus on Cost cutter, even though it is our 2nd priority?
  • Should we close Chicago and open office in Tokyo?

Changes

  • Laptop
  • Elite by FLEXEN
  • Desktop
  • Fixed by FLEXEN

Competitors

Costcutter

  • Genius by SMRT
  • Evolve by Small

Workhorse

  • Genius by SMRT
  • Advertising
  • Advertising expenses don’t show up for Flexen X in Sales Revenue
  • Did not mention Flexen X
  • Pricing
  • Was it wrong to have both products as laptops?
  • Can we change our products?
  • Changing the components/features – should we change the brand name?
  • Should we focus on just one product?
  • Point of Purchase?
  • Can we change location
  • Going to add 2 support people
  • Since competitors are currently focusing on Workhorse, can we focus on Cost cutter, even though it is our 2nd priority?
  • Should we close Chicago and open office in Tokyo?

Changes

  • Laptop
  • Elite by FLEXEN
  • Desktop
  • Fixed by FLEXEN

Competitors

Costcutter

  • Genius by SMRT
  • Evolve by Small

Workhorse

  • Genius by SMRT
  • Advertising
  • Advertising expenses don’t show up for Flexen X in Sales Revenue
  • Did not mention Flexen X
  • Pricing
  • Was it wrong to have both products as laptops?
  • Can we change our products?
  • Changing the components/features – should we change the brand name?
  • Should we focus on just one product?
  • Point of Purchase?
  • Can we change location
  • Going to add 2 support people
  • Since competitors are currently focusing on Workhorse, can we focus on Cost cutter, even though it is our 2nd priority?
  • Should we close Chicago and open office in Tokyo?

Changes

  • Laptop
  • Elite by FLEXEN
  • Desktop
  • Fixed by FLEXEN

Competitors

Costcutter

  • Genius by SMRT
  • Evolve by Small

Workhorse

  • Genius by SMRT

1st Scenario

  • 2 Products
  • One laptop
  • Brand name
  • One desktop
  • Brand name

...

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